Native Sound System announces debut single, 'runaway' to feature Lojay and Ayra Starr

Native Sound System is coming with 'runaway', her debut single featuring Lojay and Ayra Starr.

The NATIVE Sound System album Produced and curated according to the climatic and cultural seasons found in our home of Lagos Nigeria, this album paints a picture of the sounds that highlight a typical year in Nigeria. From the murky Hip-Hop beats that keep us energised through the rainy weather, to the Amapiano bangers that sustain our festive period; from the breezy bounces that accompany us on boat rides to the beach to the intermediary lull of our dry season.

The music video for “Runaway” is directed by Black Is King's Dafe Oboro. In partnership with Bottega Venetta, and spotlighting the works of African designers such as Kenneth Ize, the “Runaway” visuals are an artistic rendering of the impassioned and turbulent love story narrated by Ayra Starr and Lojay on the record. Coupling two of 2021's most prolific breakout Afropop artists, in what will be their first ever collaboration,

"Runaway" strikes the perfect balance between the familiar and the new. As the video aligns the world’s of these distant childhood lovers, so the single marries two well-known artists in a pioneering sound that straddles Pop and Alternative tastes as never before heard